Our Newest Hair Product Line

Using the pure energy of water, let your hair express your personal style. BY is the new finishing line formulated by the Framesi Research Laboratories, using the fluid nature of water and its basic moisturizing properties. In addition, each BY product contains the precious extract of Malachite that contains mineral salts to provide an anti-aging action on the hair.

Ice Wax
Ice Wax allows you to shape your hair into a perfect style, whether sculpted or arranged in an updo. This wax has a feeling of softness, is easy to apply and leaves the hair with a healthy shine. 50 ml jar.

Ringing Source
Ringing Source Styling Gel has a rich conditioning formula that prevents dehydration. It shapes and holds your style, while it leaves the hair looking and feeling like silk. 75 ml jar.

FROZEN GLAZE
A styling fluid that gives extra shine and a natural hold. Malachite and chitosan extracts replace mineral loss and protect your hair with conditioning agents similar to natural hair structure. It should be used on dry hair to keep it in place and make it shiny. 250 ml flacon.

SLUSH GLOSS
Restructuring serum that gives extra shine. It revitalizes dry hair and makes it smoother, and also contains Limnanthes alba oil and UV ray protection. Massage a few drops into your hair, paying special attention to the ends and any damaged areas. 50 ml glass flacon.

W I O
Water in Oil. Wet look styling cream. It creates natural movement while increasing hair volume. It also protects your hair from humidity while nourishing the fibers with rice oil and Limnanthes alba oil. Apply to dry hair to keep it in place and make it shiny. 150 ml tube.

OCEAN BREEZE
Hair Spray. Provides a strong, but natural hold, reduces static electricity and protects the hair from damaging ultra violet rays. The added colour protector leaves hair shiny. 400 ml bomb.

DEW DROPS
Trace elements and the hydration of water strengthen the hair, while leaving it soft and shiny. Spray directly on to dry hair. 200 ml bomb

WET GEL
A wet-look gel. Alcohol free, it protects the hair from environmental pollutants and has a long-lasting hold and high shine, without weighing down the hair. 300 ml flacon.

CHILL PASTE
A matt finish modeling paste. Ensures lasting hold without weighing down the hair. Ideal for separating the hair and defining the style. 75 ml jar.

MIST HAIR SPRAY
Quick drying non-aerosol hair-spray. Keeps your style in place while protecting your hair from UV rays, contains anti-ageing Vitamin E and light silicone for shiny hair. Light and strong versions available. 300 ml bomb and 75 ml. bomb for Strong version only.

SPARKLING MOUSSE
Hydrating, mineralising foam to keep your hairstyle in place. Contains important anti-oxidizing trace elements in its malachite extract. Massage into wet hair before styling. Light and strong versions available. 200 ml bomb.

HYDRO GEL
A styling gel with malachite extract. Rich in minerals, it helps to rebuild damaged hair and with its added UV filters, protects the hair from the sun and environmental stress. Hydro-Gel is available in Light, Strong and Mega Hold, and can be applied to either damp or dry hair. 250 ml tube.